SEO Expert Davao. PPC/SEM Specialist Davao. Digital Marketing Consultant Davao.

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SEO & Digital Marketing Services

Roderick Baylon - SEO & Digital Marketing Services Davao Philippines

SEO, Pay-Per-Click (Google Adwords, Bing Ads, AdRoll), WooRank Expert Services


Are you having problems in getting the right paying traffic? Are your SEO efforts failing miserably? Let me craft a multi-channel campaign strategy for your corporate website.

Imagine your company or e-commerce website ranking higher than your business competitors' websites & getting a minimum of 200% increase in laser-targeted product or services inquiries of ready-to-buy customers. Bringing in more prospects and ultimately, more sales conversions.

I can help you strategize your Digital Marketing campaigns. Contact me today!

Davao City's Top Technical SEO, SEM, & Digital Marketing Consultant

Hi! I am Roderick Allan Baylon, a 7-year veteran Filipino SEO and SEM/PPC (Google Adwords and Bing Ads) Expert and WooRank-certified Digital Marketing Expert from Davao City, Philippines. I have been helping small businesses improve sales leads and conversions since 2009.

WooRank Expert - Roderick Baylon

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Professional SEO Expert Services

I perform SEO Site Audits and use site analytics to create insightful Search Engine Optimization, Search Engine Marketing (SEM) / Pay Per Click (PPC) Advertising, and Internet Marketing campaigns in order to help client websites achieve top Google Search results placements.

I am highly competitive and love the challenge of bringing my clients' websites to the top of Google's Search Engine Result Pages (SERPs). SEO runs in my veins from dusk until dawn. Successful SEO campaigns give me self fulfillment.

I study search engine algorithms, run tests, then observe and take note of results, and finally implement SEO strategies and Digital Marketing campaigns that work. I study SEO so that you don't have to study it from thousands or even millions of SEO articles online, where some info are "questionable" and "myths".

White-hat SEO Strategies & Best Practices

My SEO strategies work across Google, Yahoo! and Bing with measurable results. Trust me. I have been doing this stuff for more than seven (7) years.

I have supported small businesses in the United States of America (USA), United Kingdom (UK), and Australia in both their SEO and PPC advertising campaigns. I also have local clients in Metro Manila and Davao City. I helped their small businesses grow thru organic search traffic and Pay-Per-Click campaigns.

So if you're in the insurance, law, real estate, construction, professional services, health and beauty, outsourcing, or any other line of business and you're aiming to beat your competitors and increase the sales of your products or services, then you came to the right place.

I will help you solve your website's low search engine ranking problems and below par traffic and sales. I've been doing this for more than seven years.

Here's my profile:
  • More than seven (7) years of successful SEO campaigns
  • WooRank Certified and Trained by Top SEO Experts (USA)
  • White-hat On-page & Off-page Best Practices
  • Scientific and Creative SEO Strategies
  • Data Science Practitioner

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Request a Technical SEO Audit

The best place to hide a dead body is Page Two of Google. So where is your website hidden?

Request a Technical Website SEO Audit and learn why your website is not ranking on Google's 1st page. A comprehensive site audit will reveal technical issues that are not visible externally, This will identify on-page and off-page SEO issues such as slow loading pages, non-mobile friendly sites, obsolete blog platforms, malware attacks, wrongly configured files, bad link profile, Google penalties, security settings, and many more.

The website audit will be your definitive guide on how to improve your website's search engine rankings. Request a website SEO Audit now before your competitor does and implemented site improvements that will give them a great advantage against your site.

Don't dilly dally or your competitors will be several steps ahead of your site's optimization. Avail of my LIMITED Promo offer. This offer will be ending soon and the SEO Audit rate will revert to its regular price. Hurry along now and don't waste time. Request an SEO Audit today!

Technical SEO Audit

  • Comprehensive Report (includes Mobile SEO)
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  • Page by Page Summary Worksheet
  • One day turnaround time
  • Free 1 week email coaching on how to fix issues
Request a comprehensive Technical SEO Audit
for USD 20.00 15.00 only.

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What is Search Engine Optimization or SEO?

SEO is an acronym for "search engine optimization" or "search engine optimizer." SEO is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Keep in mind that the Google search results page includes organic search results and often paid advertisement (Google Adwords, denoted by the label "Ad") as well.

Don't know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That is what this video provides, in three minutes. Watch it now!

It's part of the many resources provided by Search Engine Land's "What Is SEO" page.

Google and the other major search engines change their keyword ranking algorithms from time to time. What you think will work for your website's SEO may not work tomorrow or the next month. With Google's Panda and Penguin algorithm updates, a lot of websites were penalized and disappeared from Google's top search result pages. Because of low quality and duplicate content and links to low-quality link farms and bad neighborhoods, these sites were penalized and their keyword rankings dropped.

Hire SEO Specialist Services
A great time to hire an SEO specialist is when you're considering a site redesign, or planning to launch a new site. That way, you can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. Outrank your competitors now thru 1st page rankings of your target keywords and get more sales and conversions by hiring an SEO professional.

You need an SEO Expert who studies these algorithm changes and adapt these changes to succeeding website SEO campaigns in order to comply with Google’s site quality guidelines.

Why Optimize For Search Engines?

Search Engine Optimization is a process of continual improvement. It can feel overwhelming at first but just realize that it’s important that you need to start somewhere.

Every day you are not working on optimizing your site is another day you are leaving revenues on the table for your competitors to acquire uncontested.

Learn how SEO and Digital Marketing can help your businesses grow. Being online and optimized for search engines especially for Google search make your businesses compete with other similar businesses in a level playing field.

Let me help you gain an upper hand against your competitors and then to ultimately edge them out in sales and revenues.

Local Business Search Optimization Services

Your local businesses need to be on the very top of the Local Business results pack. These prime areas of Google real estate are where your business info should be listed.

I have been optimizing websites for local search for more than six years already.

Link Building Services
My link building service rates are cheap and competitive and will not incur a Google Penalty.

Using the top competitors quality backlink profile, I can build similar high-quality links from relevant authority websites.

I also have several link builders on standby anytime to perform link building services on rotation.

Google Penalty Recovery & Link Disavow Services

If ever your website encounters a sudden drop in web traffic, there could be a possible Google penalty that affected your site's keyword rankings. I will help you identify what brought this penalty. I have implemented successful Google Penguin Recovery and Link Disavow campaigns and I'm sure we can replicate this on your penalized site. Contact me today!

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Thursday, October 13, 2016

On 4:02 AM by Roderick Allan Baylon

I am just appalled at this Google Local Business Pack result for the key phrase: "seo expert philippines".

Check out the screen grab below:

Google Local Business Search Listings

What did you notice from the 3-pack listing showing generic business names with exact or related match results for the key phrase "seo expert philippines"?

Still not convinced? Check out this Case Study link from Moz.com:

Case Study: The Interconnectedness of Local SEO and Exact Match Domains

The case study above just basically confirms what I have suspected all along. I know there are several signals that Google use for top rankings in the local business pack but "Exact Match Domains" (EMDs) should not be a major signal IMHO.

Google's search engine results should be better than this. I'm sure there are better SEO and Digital Marketing agencies that are way way more deserving than these generically-named businesses.

Does Google need another Pigeon update to sort things out? Or should I just keep on ranting and cursing under my own breath. =)

What are your thoughts about this?

Monday, July 1, 2013

On 9:13 PM by Roderick Allan Baylon

Here's something to think about by SEO professionals and website owners. Check out this item from Google's Webmaster Guidelines:

      "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."

Based on this guideline, a web page should have quality content in order to rank high in Google's search engine result pages.  So by searching  "seo expert philippines", I will expect a list of sites ranked by Google based on "quality content".

Using this knowledge, I searched "seo expert philippines" and then reviewed the search results. Scrolling down the first result page, I came across a Facebook Page with the title "SEO Expert Philippines | Facebook". 

SEO Expert Philippines SERP

Clicking on this link brought me to the "SEO Expert Philippines" Facebook Page.

SEO Expert Philippines Facebook Page

It can be observed that the page has 10 likes but zero content besides the obvious "SEO Expert Philippines" text. So basically, Google ranked this page probably by the Title, URL keywords, and H2 ("SEO Expert Philippines") text.

Going back to the guideline "Create a useful, information-rich site, and write pages that clearly and accurately describe your content.", we can see that this page doesn't satisfy the "useful, information-rich site" requirement.

I don't see any usefulness of this page. There's no information, no content, nothing that makes it stand out and earn the first page ranking for the Google search key phrase "seo expert philippines".

Now, tell me what you think about this thru the comments section. Any idea how this thing happened? I am open to your suggestions.

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Sunday, March 24, 2013

On 10:27 PM by Roderick Allan Baylon
Tips for Google Places for Business Optimization
    1. Make sure your Google Places for Business listing is complete.

    There are more than 20 different fields you in your Google Places listing and surprisingly most businesses don’t bother to fill them all in.  Don't forget to add pictures of your business and link to YouTube videos as part of your listing. Sometimes having a photo or video more than your competitor's listing is all it takes to rank higher.

    2. Make sure you have client reviews in your Google+ Page(s).

    Google+ User Review
    Google+ User Review

    Encourage your clients to write a review on your business'  Google+ Page. Sometimes, the business with the most reviews can rank higher than the business competitors.  Be sure that you'll be aware of your reviews whenever someone post reviews and comments on your page, positive or negative. Utilize Google Alerts to notify you of this event.

    Respond immediately to negative reviews / comments by reaching out to your unsatisfied customer and seeing if you can reach out and explain your side and persuade the customer to withdraw the bad review.

    3. Make sure that you'll use the best keywords in your listing's Categories section

    Choose the most appropriate categories for your business / service. Pick a category from the predefined suggestions of Google to help it show your business for the right searches.  You can always enter your own category if you can't see it in the predefined list.  Make sure that you avoid using location-specific keywords (for example: london, manila, davao) as part of your category names.  This can alert Google that you are "gaming" the system. Just define the exact business type or service that you offer.

    Don't be afraid to define specific categories instead of generic ones. The important thing is that the categories describe your business exactly. Google's algorithm makes sure that users searching for "cafes" will see businesses in more specific categories like "internet cafes", "gourmet cafes", and "sidewalk cafes" too.

    4. Use only one Google Places Listing if you have several service areas

    Google Places for Business Service Areas Section
    Google Places for Business Service AreasSection
     The Google Places Guidelines state that

    "A business owner may add service areas to a new or existing listing if his business model requires him or an authorized representative of his business to travel to his customer's location. Some examples include: a restaurant that offers delivery to your door, a dog-walking business that picks up your pet from your home, or an in-home maid service."

    Businesses that operate in a service area should not create a listing for every city they service. Businesses that operate in a service area should only create one listing for the central office or location and designate service areas for each city that they service.

    5.  Get listed in the other top local directories like:

    •     Yelp
    •     Bing
    •     Yahoo Local
    •     Best of the Web
    •     Hotfrog
    •     Foursquare

    Yahoo Local Directory
    Yahoo Local
    Get your business listed in the most popular local online directories. If you have a restaurant, nightlife, or hotel business, don't forget to use Zagat.com. Zagat's service is integrated to Google+ Local which is a part of Google Plus' core services.

    I hope you can use these tips to improve your Google Places for Business listings.  If you have questions or inquiries, just add a comment to this article or email me at mailto: seo.expert4hire@gmail.com

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    Tuesday, December 25, 2012

    On 11:53 AM by Roderick Allan Baylon

    What are Microformats?

     Microformats, according to Microformats.org, are a set of simple, open data formats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage patterns (e.g. XHTML, blogging).

    Rich Snippets

    What are Rich Snippets?

    Rich Snippets, according to Google, are detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

    OK that's enough geekspeak. =)

    How can Microformats help in SEO? If you are not familiar with Rich Snippets, Google designed Rich Snippets to summarize the content of a page in a way that makes it even easier for users to understand what the page is about. Rich Snippets are available in Google Search Engine Result Pages (SERPs).

    Rich Snippets - Reviews
    Rich Snippets - Reviews
    The example above shows a rich snippet for a hotel review.  The snippet brings attention to the site whenever it's listed in the Google's search results.  If you compare it with other site listings, user's attention is brought to the site stands out because of the stars and high ratings.

    Google Search Results with Rich Snippet
    Google Search Results

    The Rich Snippets gives more detailed information about a site and provides higher click-thru rates according to studies.

    So how are these Rich Snippets implemented?

    Microformat will be the your next best friend. Microformats are simple codes that you can use to identify specific kinds of data,  like products, people or events, in your web pages.

    Google currently only supports six (6) major Microformat types. These are:
    1. hcard – Marking up business card / profile info
    2. hReview – Individual user reviews
    3. hReview-aggregate – A summary of hReviews
    4. hProduct – Marking up products, prices, and all product-related things
    5. hCalendar – Event dates and appointments
    6. hRecipe –  Marking up recipes and their ingredients


    hCard is a simple, open format for publishing people, companies, organizations on the web.

    Microformats - hCard (Profile)
    hCard - Profile

    Microformats - hCard (Organization)
    hCard - Organization


    hReview is a simple, open, distributed format, suitable for embedding reviews (of products, services, businesses, events, etc.).
    Microformats - hReview-aggregate - Movie
    hReview - Movie


    hReview-aggregate is a format for embedding review information (of products, services, businesses, etc). Whereas hReview is intended for an individual review, hReview-aggregate is meant for summary information about a collection of user or critic reviews about an item.

    Microformats - hReview-aggregate (Restaurant)
    hreview-aggregate - Restaurant


    hProduct is a microformat suitable for publishing and embedding product data.

    Microformats - hProduct (Acme Anvil)
    hProduct - Acme Anvil


    hCalendar is a simple, open format for publishing events on the web.

    Microformats - hCalendar (Conference)
    hCalendar - Conference

    hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking.

    Microformats - hRecipe (Pommes Frites)
    hRecipe - Pommes Frites

    Use the Google Webmaster Tool's Structured Data Testing Tool / Rich Snippet Tool to test your Microformat markups.  This tool tests for your site markup's validity.  It returns errors and offers suggestions on how to fix these errors.

    Microformats may not improve your site's keyword rankings but by adding these markups you improve your site's click-thru rates which indirectly informs your site's importance to Google.  More click-thrus means more prospects which could ultimately lead to more sales.

    More power to your businesses and have a blessed Merry Christmas!

    Thursday, November 8, 2012

    On 7:06 PM by Roderick Allan Baylon
    Finally, another Google PageRank update. Website PageRank (PR) values were updated on the 7th of November 2012. Again quality content and backlinks helped in earning higher PageRank values. My website's PageRank gained one point from a lowly zero PR.

    My blogsite URL is relatively new because I created a new Blogger URL for it. I removed the extra hyphens that might signal Google that I have a spam site and also to avoid the Exact Match Domain (EMD) update of Google. A website sporting a shorter URL will also make its name easier to recall. Hopefully these changes will also improve my site's keyword rankings.

    When preparing new articles / posts, make sure you have informative and original content. Create outbound links that point to high PR websites. Also you need to add the [rel="nofollow"] attributes to the outbound hyperlink tags to avoid leaking PR to another website's page. Google does not transfer PageRank or anchor text across these type of links.

    When creating backlinks, prioritize links from high quality, high PR, and authoritative sites. Avoid low PR directories and websites that have unrelated content. Don't forget to build backlinks from Social Media sites like Facebook, Twitter, PInterest, and Google+. Social Media sites help in driving traffic to your own website(s).

    Just follow my tips and slowly but surely, your sites will gain higher PR values.

    All About Davao City, Philippines

    Davao City, Philippines
    Source: LGU - Davao City

    Davao City, Philippines is currently among the top 100 outsourcing destination cities in the world, and also the top next wave city.

    Davao City is a highly urbanized city in Mindanao, Philippines. It is the center of Metro Davao, the third most populous metropolitan area in the Philippines, after Metro Manila's 12.8 million and Metro Cebu's 2.8 million).

    The city serves as the main trade, commerce, and industry hub of Mindanao.

    Davao City is constantly described by its residents and the national media as arguably among one of the safest cities in the Philippines.

    Davao City has several SEO companies. There are also some multi-national SEO companies that set up shop in Davao. We are looking at a great future for SEO / Digital Marketing services in the Philippines.