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Search Engine Optimization (SEO)

SEO  is defined as the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "organic" results.

Steps to perform for better Search Engine Results:
  1. Identify your buyer personas.
  2. Perform a keyword and competitor analysis.
  3. Write unique, informative, and useful content that uses keywords or key phrases used by people who search for your products and/or services. 
  4. Optimize your web pages for the Search Engines by following their Web Master guidelines.
  5. Make it easy for people to share your content on Social Media sites and link to your pages. Establish a connection to your followers. Address their questions or needs.
  6. Customize your online marketing campaigns to your target market(s).
  7. Publish fresh content regularly and stand out as a trusted authority in your industry.
  8. Use Google Webmaster and Bing Webmaster Tools to discover crawl errors, broken links, and other sites issues that need to be fixed.
  9. Perform link building campaigns to improve your link profile.
  10. Use analytics to identify your weak areas and create a plan on how to improve it.

SEO is a simple activity of ensuring that a website can be found in top search engines like Google, Yahoo!, and Bing for keywords and key phrases relevant to what the site is offering. 

SEO is just part of a holistic online marketing strategy that also includes Social Media Marketing, Email Marketing, Pay Per Click Advertising, and Content Marketing.