Search Engine Optimization (SEO)
DEFINITIONSEO is defined as the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "organic" results.
Steps to perform for better Search Engine Results:
- Identify your buyer personas.
- Perform a keyword and competitor analysis.
- Write unique, informative, and useful content that uses keywords or key phrases used by people who search for your products and/or services.
- Optimize your web pages for the Search Engines by following their Web Master guidelines.
- Make it easy for people to share your content on Social Media sites and link to your pages. Establish a connection to your followers. Address their questions or needs.
- Customize your online marketing campaigns to your target market(s).
- Publish fresh content regularly and stand out as a trusted authority in your industry.
- Use Google Webmaster and Bing Webmaster Tools to discover crawl errors, broken links, and other sites issues that need to be fixed.
- Perform link building campaigns to improve your link profile.
- Use analytics to identify your weak areas and create a plan on how to improve it.
SEO is a simple activity of ensuring that a website can be found in top search engines like Google, Yahoo!, and Bing for keywords and key phrases relevant to what the site is offering.
SEO is just part of a holistic online marketing strategy that also includes Social Media Marketing, Email Marketing, Pay Per Click Advertising, and Content Marketing.
