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Saturday, January 29, 2011

On 4:12 AM by Roderick Allan Baylon
Google Personalized Search is a feature of Google Search that records all of user searches on Google Search into the Google Web History when a user logged into a Google Account and performs a search on Google.

The search results are not only based on the relevancy of each web page to the search term, but Google Personalized Search also takes into account what websites the user previously visited through search results to determine which search results to determine for future searches, to provide a more personalized experience.

This may work for personal use but the results are not the same for others. For example, clients from another country wants to check the keyword rankings of their websites and they then compare the results with your own search results. Chances are the results are slightly different due to the Google Personalized Search algorithm.

In order to manually disable the Google Personalized Search algorithm, try adding the text "&pws=0" to the URL in the address bar and reload the page.  Check out the results.  What you see are the actual Google search results without the effect of Google's Personalized Search algorithm.

Another workaround for this issue is to use a third party SEO tool like Mike's Marketing Tools - Search Engine Rankings Report,  These SEO tools are simple and easy to use.  The results of these tools are not affected by the Google Personalized Search algorithm.