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Wednesday, October 3, 2012

On 10:07 PM by Roderick Allan Baylon

About a decade ago, the "Keywords" meta tags of web pages were often abused by webmasters and website owners. They stuffed these pages with often-irrelevant keywords and these keywords were hidden from view of the website visitors. Because of this abuse by keyword spammers, Google disregarded the "Keywords" meta tag as one of the keyword ranking factors. Over time, less and less weight was given to the "Keywords" meta tags, and more and more weight was given to the actual content. Some engines still do index the keywords within these meta tags, but only as a minor supplement and as tags to the text in the body copy and title tags of web pages.

Although Google and some of the major search engines have long forgotten the"Keywords" Meta Tag because of keyword spamming, Google has advised just recently about a Google-specific meta tag that would help determine how to best classify a web page's content.

If you want to ensure that your site comes up in Google Search for a particular keyword, your article should "naturally" contain words, names, and figures that are central to a particular article or news story. If you create an information-rich site that clearly and accurately describes your topic, you will improve your chances of appearing in Google search results for relevant searches.

By using the Google Meta Tag "news_keywords", you can specify which keywords are most relevant to your articles or news stories. For example, in an article about "airport taxis", you could add the following code to help Google News better understand the specific nature of your article's content:

Google Meta Tag News_Keywords
Only commas are allowed as punctuations between keywords. You can add up to ten phrases for a given news story or article. All of these keywords are given equal value by Google, meaning the first keyword is not considered a stronger signal than the last or tenth keyword.

Hope you learned something about the Google "news_keywords" Meta Tag and apply this new knowledge to your website(s).