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Tuesday, September 27, 2011

On 7:21 PM by Roderick Allan Baylon
Extended Sitelinks

Last month, Google announced extended sitelinks. The maximum number of sitelinks of websites increased from eight (8) to twelve (12). Extended Sitelinks are new additions to the search results pages of Google. Sites of well known brands and companies like Facebook are those which are receiving the extended Sitelinks.

Google Sitelinks for Facebook
Facebook Sitelinks on Google

In general, Google shows sitelinks if it is sure that a website is the exact match for a search query but these sitelinks don't usually appear for two or more keyword searches.  Product name or company name searches are usually given more value by Google's Sitelinks algorithm.

Google generates the sitelinks for your website based on the following:
  • website navigational structure
  • page names
  • page titles and Meta descriptions
  • click stream data of the most popular website pages
  • anchor text of the internal and external links that point to your website.

Google uses these important signals in determining the sitelinks to be generated.

If Google decides to display sitelinks for your website, your site's content will be more prominent than before and the major pages and their respective descriptions will be visible in Google's Search Engine Result Pages (SERPs) .