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Friday, April 16, 2010

On 11:09 AM by Roderick Allan Baylon
Online Reputation Management according to WikiPedia:

"is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.he goal is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online sentiment about it.

Being mentioned in social media can be a threat if not dealt with correctly, but can also generate great benefits if used the right way. It’s all about buzz and sentiment, and how you manage it."

Online Reputation Management or ORM, (* Brand Reputation Management or BRM in UK) requires more targeted optimization since the goal is to remove negative URLs from the top 1-2 pages of Google result pages.

Here are my tips for ORM:

1. Check if the website pointed to by the URL of the negative article or post has a free article submission link. Create and publish an positive and informative article regarding the ORMed website on this article website. This gives positive feedback to the ORMed website. Add links to the article that point to the ORMed website. Perform off-page optimization / link submissions that point to this article.

2. Push the lower ranked URLs higher by performing link submissions that point to these lower ranked URLs. You are in fact performing SEO for the positive URLs. This will take much of your time since you have several links (about two pages but depends on how far back from Google search results you want the offending links listed) to push higher in Google search results.

3. Use microblogging and social bookmarking sites to push the positive links higher. These sites are indexed faster by major search engines and you will see immediate results in less than an hour.

There are several websites that have more detailed info about Online Reputation Management. You just have to Google it.