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E-mail Roderick Baylon

Monday, July 1, 2013

On 9:13 PM by Roderick Allan Baylon


Here's something to think about by SEO professionals and website owners. Check out this item from Google's Webmaster Guidelines:

      "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."

Based on this guideline, a web page should have quality content in order to rank high in Google's search engine result pages.  So by searching  "seo expert philippines", I will expect a list of sites ranked by Google based on "quality content".

Using this knowledge, I searched "seo expert philippines" and then reviewed the search results. Scrolling down the first result page, I came across a Facebook Page with the title "SEO Expert Philippines | Facebook". 

SEO Expert Philippines SERP

Clicking on this link brought me to the "SEO Expert Philippines" Facebook Page.

SEO Expert Philippines Facebook Page

It can be observed that the page has 10 likes but zero content besides the obvious "SEO Expert Philippines" text. So basically, Google ranked this page probably by the Title, URL keywords, and H2 ("SEO Expert Philippines") text.


Going back to the guideline "Create a useful, information-rich site, and write pages that clearly and accurately describe your content.", we can see that this page doesn't satisfy the "useful, information-rich site" requirement.

I don't see any usefulness of this page. There's no information, no content, nothing that makes it stand out and earn the first page ranking for the Google search key phrase "seo expert philippines".

Now, tell me what you think about this thru the comments section. Any idea how this thing happened? I am open to your suggestions.


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